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Private Beta — Founding Partner Applications Open

We build digital
products that move

let us basal. your online presence, premium SaaS products, websites, and brand experiences for startups and scale-ups that demand excellence.

10 founding partners applying now
Platform Dashboard
Engine Stats
99.9% Uptime SLA
<100ms API Response
0 Core Primitives
0 Lighthouse Score
Booking Completion +18.4%
Client Retention +12.1%
Platform live
Beta v1.0 — now open
Private Beta
10 spots remaining

Everything a modern service business needs, in one platform

Online Booking Staff Scheduling Client Profiles Automated Reminders Revenue Analytics Inventory Tracking White-label Storefronts Multi-location Support Online Payments Custom Themes Online Booking Staff Scheduling Client Profiles Automated Reminders Revenue Analytics Inventory Tracking White-label Storefronts Multi-location Support Online Payments Custom Themes

Full-stack digital
excellence

Explore all services
01 Web Design & Development
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02 SaaS Product Development
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03 Mobile Applications
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04 UI/UX Strategy & Design
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05 Brand Identity & Systems
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06 Ongoing Support & Growth
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From idea to live product

A rigorous four-step process. Clear, transparent, and built entirely around your goals.

01

Discovery

We dig deep into your business, users, and goals to build a strategy that actually works.

02

Design

Wireframes, prototypes, and high-fidelity designs — reviewed and refined with you at every step.

03

Build

Clean, maintainable code. Regular check-ins, staging environments, and zero surprises at launch.

04

Launch & Grow

We handle deployment and stick around to iterate, optimize, and scale as your product succeeds.

Your entire business,
in your pocket

Appointments, staff, clients, and revenue — managed from one beautifully engineered dashboard.

Real-time booking dashboard
Staff & schedule management
Client profiles & history
Revenue analytics at a glance
9:41
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Thu · Mar 20
CS
8
Today
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Open
$840
Revenue
Upcoming
SK
Sarah K. 10:00
Balayage + Toner · 2h
MT
Marcus T. 11:30
Fade + Line-up · 45m
● Pending
ZM
Zara M. 13:00
Deep Tissue · 60m
✓ Confirmed
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Built for service excellence

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99.9%

Uptime SLA

<100ms

API Response

0

Core Primitives

0

Spots Remaining

Building the future of
service commerce. Together.

We are hand-selecting 10 founding businesses to build alongside. Not because we have to — because the best products are built with invested partners who care about the details.

Selective by Design

This is not a waitlist. We review every application and select businesses that represent the kind of service excellence Basal is built for — salons, studios, barbershops, medspas, and beyond.

Co-Build the Product

Founding partners don't just use the platform — they shape it. Your real-world workflows become blueprints. Your feedback ships as features. You get a direct line to the founding team, always.

Founding Partner Rate

Lock in introductory pricing before the public launch. Founding partners receive permanent priority support, early access to every new feature, and rates that will never increase.

Apply for the beta

10 spots remaining · Applications reviewed weekly

Common questions

A standard marketing website takes 4–6 weeks from kickoff to launch. SaaS products and web apps typically range from 8–16 weeks depending on complexity. We'll give you a precise timeline during discovery.
We primarily work with React, Next.js, TypeScript, Node.js, PostgreSQL, and Tailwind CSS. For CMS we love Sanity and Contentful. We're always happy to adapt to your existing stack.
Yes — all projects include a post-launch support window. We also offer monthly retainer plans for teams that need ongoing development, updates, or product iteration. Ask us about our Partner program.
We typically work on a 40/30/30 payment schedule: 40% upfront to begin, 30% at design approval, and 30% on delivery. For larger projects we're flexible and can discuss milestone-based billing.
Absolutely. We regularly collaborate with in-house design and engineering teams. We slot in wherever you need — full project ownership or targeted expertise on specific components.
Just fill out our contact form with a brief description of your project, your goals, timeline, and rough budget. We'll schedule a free 30-minute discovery call to scope everything out properly.
Yes. We offer standalone design sprints (Figma files, prototypes, design systems) and standalone development work for teams that have designs ready to be built.
Yes, we're happy to sign NDAs. We take client confidentiality seriously and all work is governed by a clear contract that covers IP ownership, confidentiality, and deliverables.

Ready to build
something great?

Let's turn your idea into a product people love. Get in touch for a free discovery call — no commitment required.